Disciplines / Product Development

Discipline, relentless pursuit of quality, and a continual drive for innovation in design and experience are hallmarks of our product development companies.


Services Offered //

  • Product development vision, concepts, and strategy

  • Design team solicitation, evaluation, and contract negotiation

  • Land planning, massing, density, market, and budget analyses

  • Design oversight during approvals/entitlements

  • Disciplined and rigorous consultant oversight/coordination

  • Iterative and frequent value engineering

  • Quality, cost, and schedule control

  • Field management, submittals, punch-out, and close-out

  • Design, procurement, and execution of model FFE

  • Oversight of project brand and marketing execution

  • Lease-up strategy and personnel selection

  • Ongoing research and development efforts

For More Information //

Tracey Thomm
Product Development

4401 Fairfax Drive, Suite 800
Arlington, VA 22203
tracey.thomm@crccompanies.com
703.294.4528


Representative Work // 


Testimonials //

I think that CRC as a real estate company is one of the few that I’ve met that doesn’t have a cookie cutter response to everything. They are willing to live with change and work new design principles into their projects, such as green building design and transit-oriented design.
— Suman Sorg, President of Sorg & Associates

Services provided by CRC Product Development LLC and/or other related companies.